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JAEGER-LECOULTRE – HOLIDAYS REVERSO 23
Inspired by three floral creations imagined by Brendi Wedinger and rooted in the landscapes of the Vallée de Joux, the campaign brings together product, craftsmanship and worn moments within one continuous visual language.
CREDITS

Director
Guillaume Allantaz

DOP
Jonathan Grimault

Photographer
Jérémy Josselin
+ more
CATEGORY

Film
Photography
From silhouettes to watchmaking gestures and product details, every scene is shaped by the colors, textures and atmosphere of the flowers. Using virtual production, reflective surfaces and controlled backlighting, the film creates an abstract and constantly evolving environment where light becomes a transition between worlds. A motion control system allows the camera to move seamlessly from the human gesture to the smallest details of the watch, creating a precise and fluid visual language that connects nature, craftsmanship and the Maison’s creations.

CREDITS

Art Director

Valentine Gérard
Jaeger LeCoultre

Project Leader

Emma Bizette
Jaeger LeCoultre

Executive Producer

Anne-Cécile Vallenet

Director

Guillaume Allantaz

DOP

Jonathan Grimault

Shoot in Paris

1st AC

Carla Angers

DIT

Adrien Lescure

Gaffer

Cédric Zak & Aurélien Landreau

Motion Control

Cinemotion Robotics

LED Screen

Street Communication & Patrick Morris

Set Design

Tadamachine

Stylist

Dabby Naval

MUA

Elise Ducrot

Studio

Studio Sets

Shoot in Switzerland

1st AC

Aurel Ganz

Gaffer

Romain Schär

Motion Control

The Artaban Filmance

Set Design

Alisha Henry Studio

Head of PP

Benjamin Dubuc

Editor

Sebastian Bouet

VFX

Bérénice Rogazy
Mathilde Vejrich
Vera Falkenberg
Jean-Pascal Gaiffas

Colorist

Sébastien Baudemont
Boris Rabusseau

Music

Jean Loup Bernet

Photography

Jérémy Josselin

Product Photography & SF

Serge Concierge

Product Photographer & SF

The Artaban Filmance

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