JAEGER-LECOULTRE – W&W 26
For Watches & Wonders 2026, the campaign reimagines the Vallée de Joux as a dreamlike stage, creating a visual world where landscape, movement and watchmaking come together through unexpected perspectives.
CREDITS
Director &
Photographer
Guillaume Allantaz
DOP
Julien Bourdeille
Director &
Photographer
Guillaume Allantaz
DOP
Julien Bourdeille
CATEGORY
Film
Photography
Film
Photography
Entirely built in studio, the set offers an abstract interpretation of Jaeger LeCoultre’s birthplace. A circular scenography, sculptural rocks and atmospheric layers create depth while giving the camera complete freedom to move around the talent and the watch.
Through ambitious camera movements and unusual points of view, the film shifts seamlessly between the body, the environment and the smallest product details. The result is an immersive and theatrical visual language, turning the Vallée de Joux into a contemporary expression of the Maison’s universe.
Through ambitious camera movements and unusual points of view, the film shifts seamlessly between the body, the environment and the smallest product details. The result is an immersive and theatrical visual language, turning the Vallée de Joux into a contemporary expression of the Maison’s universe.
CREDITS
Art Director
Cedric Zangrilli
(Jaeger-LeCoultre)
Executive Producer
Anne-Cécile Vallenet
Producer
Lauriane Fruleux
Director
Guillaume Allantaz
Photographer
Guillaume Allantaz
DOP
Julien Bourdeille
1st AC
Rhony Sutriesno
2nd AC
Arnaud Portalier
Gaffer
Romain Schär
Lighting Technician & Grip
Davy Meunier
Motion Control
Mocoloco Lab
Photo Assistant
Loïc Hérin
Set Design
Tadamachine
Stylist
Mélanie Hearden
MUAH
Daniela Isabella Valenzi
Models
Theo & Joffrey
Studio
Studio Images Genève
Head of PP
Benjamin Dubuc
PP Coordinator
Marcelline Gamma
Editing
Sebastian Bouet
Colorist
Stéphane Ma
VFX
Théo Donatantonio
Bérénice Rogazy
Tim Thévoz
Product Shooting & Savoir Faire
The Artaban Filmance
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