JAEGER-LECOULTRE - WW 26 - Cinetic Creatives

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JAEGER-LECOULTRE – W&W 26

For Watches & Wonders 2026, the campaign reimagines the Vallée de Joux as a dreamlike stage, creating a visual world where landscape, movement and watchmaking come together through unexpected perspectives.

CREDITS

Director &
Photographer
Guillaume Allantaz

DOP
Julien Bourdeille

+ more

CATEGORY

Film
Photography

Entirely built in studio, the set offers an abstract interpretation of Jaeger LeCoultre’s birthplace. A circular scenography, sculptural rocks and atmospheric layers create depth while giving the camera complete freedom to move around the talent and the watch.
Through ambitious camera movements and unusual points of view, the film shifts seamlessly between the body, the environment and the smallest product details. The result is an immersive and theatrical visual language, turning the Vallée de Joux into a contemporary expression of the Maison’s universe.

CREDITS

Art Director

Cedric Zangrilli
(Jaeger-LeCoultre)

Executive Producer

Anne-Cécile Vallenet

Director

Guillaume Allantaz

DOP

Julien Bourdeille

1st AC

Rhony Sutriesno

2nd AC

Arnaud Portalier

Gaffer

Romain Schär

Best boy & Grip

Davy Meunier

Motion Control

Mocoloco

Photographer

Guillaume Allantaz

Photo Assistant

Loïc Hérin

Set Design

Tadamachine

Stylist

Melane

MUAH

Daniela Isabella Valenzi

Talents

Theo
Joffrey

Studio

Studio Images Genève

Head of Post Production

Benjamin Dubuc

Post Production Coordinator

Marcelline Gamma

Editor

Sebastian Bouet

Colorist

Stéphane Ma

VFX supervisor

Theo Donatantonio

Lead VFX

Bérénice Rogazy

VFX artist

Vera Falkenberg
Isabelle Matteo
Tim Thévoz
Imane Domon
Mathilde Vejrich

Music

Jean Loup Bernet

Product Shooting & craftmanship

The Artaban Filmance

Post Production Facilities

Downtown Studio

JOIN THE MOVEMENT

Rue des Vieux-Grenadiers 10
1205 . Geneva – Switzerland

TERMS & CONDITIONS

Designed by Bonhomme

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