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MIDO – MULTIFORT

A film for the Mido Multifort, where a 1970s TV-shaped icon is reborn with bold, contemporary energy. We built it on movement and colour, turning the screen into both subject and stage.

CREDITS

Director
Maxime Durand

DOP
Didier Daubeach

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CATEGORY

Film

Precision, strength, boldness, the values Mido has carried since 1918. We pushed them somewhere younger and more graphic: charged lighting, restless motion, and a watch that makes a statement out of its own retro-futurist shape.

CREDITS

Producer

Anne-Cécile Vallenet, Pascal Girardin

Director

Maxime Durand

DOP

Didier Daubeach

DIT

Léon Orlandi

1st AC

Aurel Ganz

Gaffer

Romain Schär

Machinist

Davy Meunier

Beamer

Yoni Aliaga

Set Design

Alisha Henry Studio

Stylist

Sara Sandmeier

MUAH

Noélia De Jésus

Music

Mogli the Iceburg

Model

Oscar, Dat Vi, Tanguy

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Rue des Vieux-Grenadiers 10
1205 . Geneva – Switzerland

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MIDO – MULTIFORT

A film for the Mido Multifort, where a 1970s TV-shaped icon is reborn with bold, contemporary energy. We built it on movement and colour, turning the screen into both subject and stage.

Discover the project

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